Tuesday, June 7, 2011

Spirit Air‘s ’Weiner’ Ad Goes Viral | The Blaze

Spirit Air‘s ’Weiner’ Ad Goes Viral | The Blaze

Nothing like kicking a guy when he’s down. Low-cost carrier Spirit Airlines is capitalizing off of Rep. Anthony Weiner’s recent moral failures. The airline’s “Big Weiner” sale is is offering customers flights at affordable rates — and, it’s gone viral. CNN Moneyhas more:

“Check out our BIG Weiner Sale boasting fares just too hard to resist,” the airline wrote in an ad sent via email Tuesday. “Hurry to book now before this sale gets hacked!”

The marketing campaign is a clear reference to U.S. Rep. Anthony Weiner, who admitted to sending explicit photos of himself and carrying on inappropriate relationships online.

Customers can nab fares as low as $9 each way, pending they are Spirit Airlines Fare Club members (of course, there are limitations in terms of travel and booking dates). The Miami Heraldreceived a hilarious response when they asked for clarification:

Asked via e-mail why the airline decided to enter the Weiner controversy, Spirit Corporate Communications Director Misty Pinson would only respond, “ We can confirm with certitude that the photo is in fact our weiner. The ad is ours, and we sent it.”

What do you think? Did Spirit go too far or is this campaign simply to creative to be offensive? Here are two more screen shots taken from the airline’s web site (for your enjoyment):

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